Tuesday, January 14, 2020

Give and Take: Evolutionary Marketing


Give and Take: Evolutionary Marketing
~ Gwilda Wiyaka ~
Marketing – a necessary evil in the business world. As consumers, we have been marketed, schemed and quite frankly scammed, to death. As a result we have become suspicious and cynical.
Is there an honest, evolutionary approach to getting a well-meaning company’s valuable product in front of the public, sans the hype and overblown claims? As we evolve into a more cohesive whole, most of us are looking for win-win solutions to today’s problems. Is there such a resolution in the business world?
The market is flooded with dubious claims from companies that focus on making sales and profit to the exclusion of consumers’ needs and wellbeing. How can honest companies draw the attention of those who want and need what they can provide? Is there a beneficial solution that does no harm?

With us this hour to lend her expertise on the topic is Sheryl Green, author of “Do Good to Do Better: The Small Business Guide to Growing your Business by Helping Nonprofits.” Sheryl discovered the power of storytelling and has brought her love of the craft to fiction, non-fiction, and content writing for businesses. After years of begging for money for nonprofits, she discovered Cause Marketing and now helps small to medium sized businesses stand for something and improve their business at the same time. She holds a Master’s Degree in Psychology and has worked in Customer Service, Public Relations, Education, and the Non-Profit world.
LISTEN HERE >>>

Tuesday, January 7, 2020

Evolving from Competition to Collaboration


Evolving from Competition to Collaboration 
~ Gwilda Wiyaka ~
As populations grow, cultures, once isolated, begin to converge. When diverse cultures are confronted with each other, only too often, the first reaction is polarization, competition and conflict. Like it or not, we have all been programed and indoctrinated by our respective cultures into certain ways of thinking and behaving. Frequently, these beliefs can be diametrically opposed to other traditions.
Naturally, each faction is convinced their way is the right way, to the exclusion of all others. As we are experiencing, the inevitable conflict can be devolutionary, rather than evolutionary, in nature.
Is there a way to change this conflict into collaboration? Can we blend our diversity to create something even greater? How can we come together and use our differences to evolve into a more powerful and inclusive culture?

With us this hour to explore the power of collaboration is Sambrita Basu. Sambrita is a culture and change agent, entrepreneur, and thought leader who coaches and consults organizations on how to effectively navigate change and improve organizational health. With a diverse background in neuroscience, analytics, music, and 12+ years in business consulting, she uses multiple modalities to help companies become more collaborative and inclusive. She has combined her top-tier expertise to develop her own consulting practice, CultureCounts.io which has served many enterprise clients like Cisco, Coca Cola, and Disney.
Her website: culture-counts.io
LISTEN HERE >>>

Give and Take: Evolutionary Marketing

Give and Take: Evolutionary Marketing ~ Gwilda Wiyaka ~ Marketing – a necessary evil in the business world. As consumers, we have ...